Nature doesn’t need people. People need nature. That’s the message of the provocative, celebrity-studded campaign Conservation International (CI)<http://www.conservation.org/> is launching today.
Nature Is Speaking aims to raise awareness that people need nature in order to survive.The campaign features a series of short films voiced by some of the biggest names in Hollywood including Penélope Cruz, Harrison Ford Julia Roberts, and Ian Somerhalder In the series, Nature reveals serious misgivings about the way humans are treating the Earth from the viewpoint of a cast of characters — from Mother Nature to The Ocean to Water and Coral Reef.- “I have fed species greater than you, and I have starved species greater than you … I am prepared to evolve. Are you?” asks “Mother Nature,” voiced by Julia Roberts in the first film of the series.- “Every living thing on this planet needs me,” states The Ocean, through the legendary voice of Harrison Ford who also serves as Vice Chairman of Conservation International. “The future of nature is the future of us,” said Conservation International Chairman and CEO Peter Seligmann. “Take climate change — one important way nature is speaking to us right here, right now. And as nearly 400,000 New York City marchers recently amplified, how we respond will determine our future. Our message is simple: Nature doesn’t need people. People need nature.” Conservation International worked with the Audience Behavior Lab (ABL), a division of TBWA\Media Arts Lab, to create the campaign under the creative direction of TBWA\MAL Chairman, Lee Clow.
“We thought the idea of giving nature a voice, nature having been around billions of years longer than humans, might make it clear to all of us that the planet will evolve with or without humans. It’s our choice,” said Clow. The campaign also takes aim at the current dialogue around environmental issues.Recent polling suggests the campaign is particularly well-timed and needed. According to an American Psychological Association survey<http://www.apa.org/news/press/releases/2012/03/fame-giving.aspx> of high school seniors and college freshmen, younger Americans are less interested than ever in the environment and taking action to save nature. Only 20% of those surveyed from 2000-2009 expressed interest in involving themselves in cleaning up the environment. Yet Gallup<http://www.gallup.com/poll/168017/americans-again-pick-environment-economic-growth.aspx> suggests public opinion might be on the cusp of turning in favor of the environment. Americans are now more likely to say that the environment should be given priority, even at the risk of curbing economic growth. According to Gallup, this is the first time since the economic downturn of 2009 (except immediately following the BP oil spill in 2010) that Americans said they prioritized the environment. “Over the past two years, HP has been working with Conservation International on Earth Insights<http://www8.hp.com/us/en/hp-information/environment/Earth-Insights.html#.VCswuPldVt0>, an initiative that creates an early warning system for threatened species and enables us to better listen to nature,” said Gabi Zedlmayer, vice president and Chief Progress Officer, HP. “Now, through the Nature Is Speakingcampaign, we are encouraging people to connect with what nature is saying and spark a conversation that will create a better future for everyone.” In addition, HP has provided CI with HP Explore <http://www.autonomy.com/products/explore> technology to track the spread of #NatureIsSpeaking and to monitor the conversation about nature happening online. HP will give $1 to Conservation International, up to $1 million, for every use of #NatureIsSpeaking on Twitter, Facebook, Instagram, G+, Vine, LinkedIn, YouTube and Tumblr.
Visit http://www.natureisspeaking.org<http://www.natureisspeaking.org/> for details. EUCC would parties are asked to review and share t#NatureIsSpeaking Twitter, Facebook, Instagram, G+, Vine, LinkedIn, YouTube and Tumblr. Further information and films Ian Somerhalder is Coral Reef http://natureisspeaking.org/coralreef.html Harrison Ford is Oceanshttp://natureisspeaking.org/theocean.html Penelope Cruz is Water http://natureisspeaking.org/water.html Julia Roberts is Mother Nature http://natureisspeaking.org/mothernature.html Nature is Speaking Initiative by Conservation International ttp://natureisspeaking.org/about.html<http://natureisspeaking.org/about.html> Nature is Speaking Films http://natureisspeaking.org/home.html#Films Nature is Speaking Posters http://natureisspeaking.org/posters.html The Voices behind Nature is Speaking Films http://natureisspeaking.org/home.html#MeetTheVoices