Pharrell Williams Launches Denim Line Made From Recycled Ocean Debris

Pharrell Williams (in trademark hat) introduces “RAW for the Oceans” at the American Museum of Natural History in NYC in February. (Photograph courtesy G-Star and Bionic Yarn)

Source: National Geographic

Singer, songwriter, and producer Pharrell Williams has a hit new album out and collaborated on last summer’s two hottest songs (“Get Lucky” and “Blurred Lines.”) And now he can add sustainable fashion to his list of accomplishments.

Williams answered questions from Ocean Views (below) on his latest project with clothing maker G-Star RAW. In addition to his roles in the music business, Williams is the creative director of Bionic Yarn, a company that makes yarn and fabrics out of recycled plastic bottles. The two companies have launched a line of denim they call “RAW for the Oceans,” featuring jeans made from recycled plastic that is reclaimed from the ocean. It is set to hit G-Star stores August 2014.

G-Star RAW has collaborated with Bionic Yarn on The Vortex Project, an initiative started by global nonprofit Parley, who come up with ways to turn the plastic in the oceans into useful stuff.

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