Coastal and maritime tourism can lead a European growth and jobs recovery

Source: DG MARE

Speaking in Athens at a high level conference, European Commissioner for Fisheries and Maritime Affairs Maria Damanaki, highlighted the tourism sector’s potential to create growth and new jobs in coastal communities throughout Europe. The Commissioner spoke alongside Greek Prime Minister, Antonis Samaras, and the Greek Minister of Tourism Olga Kefalogianni, who all stressed the importance of supporting small and medium sized businesses to create year round jobs in the tourism sector.

Coastal and maritime tourism is one of the key drivers for creating growth and new jobs in Europe, and in particular in coastal areas which often suffer from high unemployment. It is the largest maritime economic activity and the main economic driver in many coastal regions. It employs almost 3.2 million people, generating a total of € 183 billion in gross value added and representing over one third of the maritime economy. As the largest maritime economic activity and the economic backbone of many of our coastal regions the Commission seeks to help this sector develop and prosper.

To this end, the Commission recently presented a new strategy to enhance coastal and maritime tourism in Europe to enable coastal regions and business to exploit opportunities for growth and jobs sustainably. The new strategy also calls on industry stakeholders, Regions and Member States to take up the challenges and complement the EU actions.

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